Fiftyval: 50 Years of Greenpeace
Public Anniversary Event / Scenography
Client: Greenpeace Switzerland
Job: Concept, planning and staging of anniversary event
Music, poetry slams, film presentations, exhibitions, workshops, lectures and much more: Greenpeace celebrated its 50th anniversary at Zurich's Kalkbreite cooperative. And Livingmedia pulled out all the stops to turn the Fiftyval into something truly unforgettable.
For the last five decades, Greenpeace has been fighting for a greener, fairer world, always pursuing highly ambitious goals. Consequently, this anniversary exhibition presented the environmental organization's eventful history by moving its most spectacular campaigns and achievements into the spotlight.
Basking in the limelight of the big Kalki stage, comedian Nils Althaus and slam poet Laurin Buser laid down a riveting performance, followed by a string of high-caliber musicians who had the audience on cloud nine. In between performances, Greenpeace President of the Board of Trustees Susanne Hochuli and Managing Director Iris Menn brought things back down to earth during their anniversary addresses. But Greenpeace's Fiftyfal never even threatened to devolve into a dry compulsory exercise – the show's host made sure of that: Soya the Cow (the two-legged variety, by the way) didn't mince words, provided musical accompaniment and proved a source of non-stop merriment!
The three (un)wise monkeys symbolized the departments of the Swiss federal government that (are supposed to) regulate the financial industry
A look at the many shades of activity (and activism) Greenpeace's Fiftyval had to offer
No kidding: Future Greenpeace activists could learn their craft in several workshops
Fan, supporter, speaker: Former Swiss Federal Councillor Moritz Leuenberger fit the bill (and the T-shirt)
Artist Harald Naegeli donated 50 of his works to be auctioned online for the benefit of Greenpeace
Musician and producer Dodo got into the groove on the Fiftyval stage…
…and electrified them all, large and small
Iris Menn, Susanne Hochuli and Soya the Cow in jubilant moo, errr, mood
Greenpeace was fêted all the way into the wee hours
The art of soul: Annie Goodchild's riveting performance live on the Fiftyval stage
Voulez-vous Klischée avec moi?
Celebrity alarm! Academy Award winner Marion Cotillard joined the festivities live online