Grünbaum Koblasa Livingmedia AG // Marketing / Promotion / Events / Event Scenography

You are no Number

And that is why we give you one. A client number. Why, you may ask. Well, it’s very simple: First, we are a small, yet highly sophisticated agency that provides a selected number of clients with individual solutions tailored exactly to their needs. Therefore we label all of our solutions – each a unique specimen just like a bespoke suit made by a classic gents’ outfitter. Second, the size of the number underscores the fact that we have taken on quite an impressive number of projects in recent years. And, yes, you have been a “big number” for us from the start!

Shopping means Exerting Influence
Exhibit / Storytelling

Client: Coop
Job: Concept, staging, story and content creation

The Coop “store” at Umwelt Arena (a groundbreaking new type of information center dedicated to the environment, energy and sustainability), opened by Livingmedia in cooperation with Coop and Stauffenegger + Stutz, is no ordinary supermarket. Visitors shown around by “manager” Filip Grünenfelder can experience, for example, how important biodiversity is to Coop Naturaplan, or why Coop’s Max Havelaar-certified roses make you smart, or why Coop Naturaline t-shirts won’t cause rivers to turn purple.

The purpose of this interactive exhibit, in other words, is to show people how their daily shopping decisions have a direct impact on many people, animals and the environment – promoting sustainability through better consumer awareness.